I help high-growth DTC brands scale direct-to-consumer advertising, build AI-driven ecommerce tooling, and turn user interaction data into double-digit conversion growth.
DTC Founders & E-commerce Executives
Growth Marketers & Data Engineers
Early-Stage Tech Founders
Ben Paster is the Chief Marketing Officer at Dribbleup, where he has spent nearly a decade driving direct-to-consumer growth. Moving from Head of Ecommerce to CMO, he scaled Dribbleup’s DTC channels and engineered proprietary marketing automation tools powered by AI. By turning real-time session data from millions of users into personalized experiences, he generated double-digit engagement gains without growing headcount. An inventor holding patented online training innovations, Ben brings an engineering mindset to growth. His background spans tech entrepreneurship as Co-Founder and CTO of besimpler to investing in student founders at First Round Capital’s Dorm Room Fund. Book a call with Ben to: 1. How to scale DTC customer acquisition using proprietary AI and automated growth tools. 2. How to architect real-time personalization systems that drive double-digit CTR growth. 3. How to build high-converting e-commerce web experiences tailored for smart products. 4. How to transition from manual marketing operations to automated software infrastructure. 5. How to structure and optimize early-stage student founder investments and pitch decks.
Dribbleup · Feb 2025 – Present
Built Dribbleup's DTC ad channel and proprietary AI-driven tooling to boost website and ad performance.
Feb 2014 – Mar 2017
Recruited by the founding NY team for First Round Capital's fund to mentor and invest in student entrepreneurs.
Dec 2013 – Jun 2016
Achieved 75% time and cost savings over traditional methods for student enrollment, program registration, and payment processes.
Bring what's keeping you stuck. Leave with a plan.