About

I'm a full-stack programmer, designer, and Shopify Expert. I build tools that help DTC brands increase their LTV & AOV. I've built tech used by brands, like Athletic Greens, Earth Breeze, Magic Spoon, WelleCo, and Arrae. I co-founded CartHook, a customizable eCommerce checkout used by hundreds of DTC companies on Shopify and brought post-purchase upsells to Shopify's platform 7 years ago. CartHook processes $1.5M/day for a variety of brands and has helped brands add an additional $250MM in the past 5 years through post-purchase upsells. I also consult as a Fractional CTO.