Austin Lee

Who is this for?

Austin Lee was CMO of Pudgy Penguins, where he grew the brand to 8 million followers across social and 7 to 10 billion direct impressions. His GIPHY system has done more than 400 billion impressions, a scale only Disney and Star Wars beat. Over that run Pudgy went from roughly 50th in the NFT market to one of the leading IP businesses in it, and sold out in more than 2,000 Walmart locations. Before Pudgy he ran a performance marketing agency for six years, scaling about a dozen venture-backed startups from seed through Series A and B across CPG, food and beverage, and fintech. One reached a billion-dollar valuation in 16 months. He now advises Mischief, the team behind the Big Red Boot. He is known as the IP guy. The work is distribution first: organic social, brand narrative, and a network of theme pages with roughly 500 million combined followers. Plans run 6 to 12 months and start from the primary KPI, the budget already committed, and what the founder is actually trying to build. Book a call with Austin to: 1. Pressure-test your brand narrative 2. Build a 6-12 month organic social plan 3. Design a campaign people actually share 4. Turn your product into ownable IP 5. Pick the right agency or creator partners

Publications