About

Influencer Marketer + Agency Owner powering the influencer strategy of incredible brands like O.P.I., Youth to the People, Milk Makeup, Wella, and more. Ex Seed Beauty (ColourPop Cosmetics, Kylie Cosmetics, KKW Beauty, Fourth Ray Beauty, SOL Body),

Experience

Head of Marketing @ ColourPop Cosmetics

Oversee a team of 35 including social media marketing, influencer marketing, performance marketing, customer service department and e-commerce department.

Director, Performance Marketing @ ColourPop Cosmetics

• Manage multi-million dollar retention, activation, talent, content, and acquisition budget • Oversee global paid search, paid social, affiliate program, referral program, email program, influencer referral program • Strategic partner to organic social team, web group and licensing division

Director of Marketing @ Vestiare Collective

• Lead 12 person marketing team and all agency relationships • Manage multi million-dollar acquisition and retention budget • Oversee all paid search, display, paid social, email marketing, content marketing, branding • Improve LTV/CAC ratio and ROI for all campaigns via rigorous A/B testing