About

Ashley Wright is the founder of Social Tale, a performance driven TikTok Shop agency that has generated over $80M in social commerce revenue for leading consumer brands across beauty, wellness, FMCG, and lifestyle. With more than 14 years in ecommerce and digital marketing, Ashley specializes in turning TikTok Shop into a scalable growth channel through structured creator ecosystems, affiliate strategy, and performance focused operations. His work spans cold start launches through to multi six and seven figure monthly scaling, with a strong focus on profitability, contribution margin, and long term brand equity. He advises founders, CMOs, and growth teams looking to move beyond experimentation and build a repeatable TikTok Shop engine.