Took Everyday Dose from zero retail to 6,000+ doors and $30M+ a year, starting with a 1,400-store Target launch.
DTC brands planning their first retail launch
CPG teams prepping a line review or buyer pitch
Brands on shelf that need velocity, not just doors
Anu leads retail strategy at Everyday Dose, where he ran the launch that took the brand from DTC-only to 6,000+ doors and more than $30 million a year in retail. The launch started with 1,400 Target stores, grew to 1,800 within a year, and expanded from 3 to 8+ SKUs. Target is the brand's biggest retailer. Everyday Dose is also one of the fastest growing coffee brands at Sprouts, and its Medium Roast, one of the highest performing coffee SKUs nationwide, launched at Sam's Club in August 2026. Anu makes the calls across the whole motion: which retailers to pitch and when, how to build category manager relationships before the line review, how to drive velocity on shelf, and where end caps and retail media pay back. Before Everyday Dose he founded Oath Oats and spent years consulting at Mastercard. Book a call with Anu to: 1. Pick which retailers to pitch, and when 2. Prep a line review buyers say yes to 3. Build category manager relationships early 4. Drive velocity once you're on shelf 5. Decide if end caps and retail media pay back
Everyday Dose · Jan 2025 – Present
Led the launch from DTC-only to 6,000+ doors and $30M+ a year in retail across Target, Sprouts, and Sam's Club.
Oath Oats · Jan 2018 – Dec 2024
Founded and led the consumer health food brand, later staying on as an advisor.
Mastercard · Jan 2015 – Dec 2020
Advised large enterprises on data-driven strategy across consulting roles.
A focused video call to solve your problems.
You won't be charged yet