I help founders and creative leaders build bold, enduring brands through strategic identity design, storytelling, and global creative execution.
Anthony Scott Logan is a British entrepreneur, brand builder, and investor based in Dubai. He is the founder and CEO of NOIR, a global brand studio with offices in Dubai and London, working with founders across Web3, AI, and emerging technology. Since founding NOIR in 2016, Anthony has worked directly with founders to shape brand, narrative, product, and go to market strategy. Through creative storytelling and brand led execution, he has helped founders raise over $200M across Web3, AI, and emerging tech, and has personally invested over $1.7M into early stage founders. His work includes collaborations with global brands such as Nike, Animoca Brands, MoonPay, Skyscanner, myenergi, and New York Fashion Week.
Numbers Protocol, Sep 2021 - Present Hydro Online, Oct 2023 - Present
Prettylittlething, Aug 2013 - Jan 2015
NOIR Oct 2016 – Present
La Vida Magazine, Jan 2011 - Oct 2013
Bring what's keeping you stuck. Leave with a plan.