Anthony Scott Logan
Founder & CEO at Noir
About
Anthony Scott Logan is a British entrepreneur, brand builder, and investor based in Dubai. He is the founder and CEO of NOIR, a global brand studio with offices in Dubai and London, working with founders across Web3, AI, and emerging technology. Since founding NOIR in 2016, Anthony has worked directly with founders to shape brand, narrative, product, and go to market strategy. Through creative storytelling and brand led execution, he has helped founders raise over $200M across Web3, AI, and emerging tech, and has personally invested over $1.7M into early stage founders. His work includes collaborations with global brands such as Nike, Animoca Brands, MoonPay, Skyscanner, myenergi, and New York Fashion Week.
Experience
Investor / Advisor
Numbers Protocol, Sep 2021 - Present Hydro Online, Oct 2023 - Present
Head of Deisgn
Prettylittlething, Aug 2013 - Jan 2015
Founder & CEO
NOIR Oct 2016 – Present
Founder / Creative Director
La Vida Magazine, Jan 2011 - Oct 2013
Links from Anthony
Noir CEO: Branding the web3 industry
Anthony Logan is the Founder and CEO of Noir Ventures, a leading web3 Brand Venture Studio working with the biggest companies in the blockchain space. From his early days growing up in a small UK village to his current « self engineered » dream life in Dubai, Anthony is living the proof that an almost « delusional » sense of self-belief is what separates those who go on to achieve the greatest things from those who chose to stay within their comfort zone. But building a multi million business wasn't smooth sailing. Anthony cuts through the bullshit and goes straight into the reality of building a company: from startup struggles to the inevitable hard moments in his company's journey that forced him to accumulate too much debt making him almost lose his entire company, savings and reputation. We also talk about Anthony's mission to make Web3 accessible to everyone through branding and user experience , how to start from the bottom, how to select the right clients, and why he decided to fully quit drinking alcohol to get ahead in life.
The Founder of Noir! Podcast w/Anthony Scott Logan
Diversification Beyond Design: Anthony reflects on whether he aimed to be more than a graphic designer, shedding light on the importance of diversifying skills in the ever-evolving business landscape. The key takeaway here is the value of expanding expertise beyond a specific role. Navigating Challenges and Bouncing Back: Anthony shares insights into dealing with bankruptcy, emphasising resilience and the ability to bounce back from setbacks. This serves as a powerful lesson on navigating challenges and maintaining an entrepreneurial spirit in the face of adversity. Strategic AI Ventures: Logan discusses his latest AI project, 'Ring Fans,' and emphasises a crucial lesson—approach AI ventures strategically. He touches on the importance of careful planning, collaboration, and resource acquisition when navigating the complexities of artificial intelligence. For entrepreneurs entering the AI space, Anthony's insights outline the importance of a well-thought-out strategy for success.