Built a top pet-niche TikTok Shop affiliate profile that did $4M in sales in 2025, now builds creator armies for brands.
DTC brands growing on TikTok Shop
Teams building a creator army or community
Brands scaling creator sourcing and seeding
Anthony built one of the top TikTok Shop affiliate profiles in the pet niche, driving $4 million in sales in 2025. He started as a creator, learned what actually moves product on the platform, then moved into creator management and creative strategy. He coached creators and ran creative for Haus under Lukas Pakter, building out the Discord community and the agency's cross-platform system. This year he founded his own agency, Trybe, working with brands like Physicians Choice, Primal Queen, and Neurogum. His focus is the creator army: sourcing creators, seeding product, and driving the creative volume TikTok Shop rewards. He builds the whole flywheel, not just the seeding. That means creator sourcing and incentives, Discord infrastructure, and repurposing systems that carry a winning video from TikTok Shop to Amazon and back. Book a call with Anthony to: 1. Build a creator army from scratch 2. Grow your TikTok Shop sales 3. Source and activate the right creators 4. Set up product seeding and incentives 5. Repurpose winning content across platforms
Haus · 2024 – Present
Coached creators and led creative under Lukas Pakter, building the Discord community and the agency's cross-platform system.
TikTok · Jan 2024 – Present
Built a top pet-niche affiliate profile that generated $4M in sales in 2025.
Physician's Choice
Primal Queen
Neurogum
Onside
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