Anthony Morgan
Founder & CEO of Enavi | Human-Obsessed CRO Specialist
New Mentor
About
Anthony Morgan is the founder of Enavi, a Conversion Rate Optimization agency built on the contrarian belief that the industry’s obsession with testing velocity and "best practice" playbooks is fundamentally broken. Rather than chasing marginal gains through button colors, Anthony champions what he calls "Human-Obsessed CRO." This methodology shifts the focus from rapid-fire experimentation to deep qualitative research, ensuring that 80% of the optimization work happens before a test ever goes live. By understanding the psychological "why" behind customer behavior, he helps brands build a solid foundation of trust and usability that drives sustainable, long-term growth. At the core of his strategy is the Intrasite Funnel, a proprietary diagnostic framework Anthony developed to reveal where revenue is actually leaking. Unlike standard Shopify analytics, his framework segments the journey into four critical stages: Product Discovery, Add to Cart, Checkout Initiation, and Purchase. By combining GA4 data with specialized Looker Studio reporting, Anthony enables founders to see exactly where their paid traffic is falling off, allowing them to stop guessing and start making surgical, revenue-driven improvements to their digital experience. How Anthony Can Help: 1. How to use the Intrasite Funnel to pinpoint exactly where users are dropping off in your specific customer journey. 2. How to conduct high-impact qualitative research, including customer interviews and post-purchase surveys, to uncover hidden conversion barriers. 3. How to build a custom Looker Studio dashboard that provides a real-time "health check" on your conversion metrics. 4. How to optimize Product Detail Pages (PDPs) for discovery and conversion without relying on aggressive, brand-damaging tactics. 5. How to transition your team from a "growth-at-all-costs" mindset to a "profit-first" optimization strategy.
Experience
Founder & CEO at Enavi
Architected the Intrasite Funnel framework used to scale multiple 8-figure D2C brands.
Developer of the E-commerce CRO Diagnostic Template
Created a widely used Looker Studio tool that automates the identification of revenue leaks in Shopify stores.
Keynote Speaker & Podcast Guest
Recognized industry voice featured on top-tier e-commerce platforms like Elevar, Stryde, and Ecommerce Fastlane.
Conversion Strategy Advisor
Led cross-functional optimization audits for high-growth brands, focusing on technical SEO and revenue-first UX.
Links from Anthony
Why Conversion Rate Is a Vanity Metric (And the 4 Numbers That Actually Matter)
A deep-dive interview where Anthony explains why research-driven optimization beats testing velocity.