Anthony Morgan

About

Anthony Morgan is the founder of Enavi, a Conversion Rate Optimization agency built on the contrarian belief that the industry’s obsession with testing velocity and "best practice" playbooks is fundamentally broken. Rather than chasing marginal gains through button colors, Anthony champions what he calls "Human-Obsessed CRO." This methodology shifts the focus from rapid-fire experimentation to deep qualitative research, ensuring that 80% of the optimization work happens before a test ever goes live. By understanding the psychological "why" behind customer behavior, he helps brands build a solid foundation of trust and usability that drives sustainable, long-term growth. At the core of his strategy is the Intrasite Funnel, a proprietary diagnostic framework Anthony developed to reveal where revenue is actually leaking. Unlike standard Shopify analytics, his framework segments the journey into four critical stages: Product Discovery, Add to Cart, Checkout Initiation, and Purchase. By combining GA4 data with specialized Looker Studio reporting, Anthony enables founders to see exactly where their paid traffic is falling off, allowing them to stop guessing and start making surgical, revenue-driven improvements to their digital experience. How Anthony Can Help: 1. How to use the Intrasite Funnel to pinpoint exactly where users are dropping off in your specific customer journey. 2. How to conduct high-impact qualitative research, including customer interviews and post-purchase surveys, to uncover hidden conversion barriers. 3. How to build a custom Looker Studio dashboard that provides a real-time "health check" on your conversion metrics. 4. How to optimize Product Detail Pages (PDPs) for discovery and conversion without relying on aggressive, brand-damaging tactics. 5. How to transition your team from a "growth-at-all-costs" mindset to a "profit-first" optimization strategy.

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