Anthony Fernandez
President & Owner at Sole Premise
About
Anthony Fernandez is the President and Owner of Sole Premise, a travel and lifestyle brand built around a patented sneaker travel bag that protects up to five pairs of shoes while also carrying laptops and essentials. Since launching in 2016, he has grown the company into a recognized name among athletes, sneaker enthusiasts, and travelers looking for premium, functional luggage. In addition, Anthony founded Tony Enterprises, a marketing consultancy focused on SEO, web development, and revenue strategies, and created NoFlopping.com, a popular NBA news platform. With earlier experience at organizations including the Miami Heat and Aspire Technologies, he brings deep expertise in product innovation, e-commerce, and digital brand growth. Fluent in English and Spanish, he holds a Bachelor’s degree in Business Administration from the University of Central Florida. How They Can Help: 1. Guide product development and brand differentiation in crowded consumer markets 2. Build direct-to-consumer e-commerce and digital sales strategies 3. Optimize SEO and online marketing to drive revenue growth 4. Mentor founders on launching, scaling, and protecting innovative products 5. Share insights from building patented consumer products from concept to market
Experience
CTO/Marketing Manager
AthleteSpeakers, Feb 2012 – Apr 2018
Founder/Writer/Developer
NoFlopping.com, Nov 2012 – Present
CEO/President
Tony Enterprises, Sep 2012 – Present
President & Owner
Sole Premise, Oct 2016 – Present