Anna Vale
Modern Marketing & Communications Leadership, Beauty | Fractional CMO, SVP & Brand Consultant
About
Anna helps Indie Beauty brands scale up through communications and marketing leadership both domestically and globally. A partner to beauty founders, she provides marketing leadership to achieve next level growth by expanding audiences and engaging the consumer (and investor) where they want to be met. She specializes in Sephora and Ulta brands and works closely with client teams to elevate strategy and in-house knowledge. For more than two decades she has collaborated with Indie, Founder and Legacy brands, and has held Executive roles in the US, UK, and Middle East. Brands include: Youth To The People, Crown Affair, Fable & Mane, Provence Beauty, Estée Lauder, Tom Ford Beauty, bareMinerals, Clinique, Charlotte Tilbury, Hourglass Cosmetics, La Mer, Kate Somerville, Sarah Chapman Skinesis, Oribe, Aesop, Murad, Lipstick Queen, By Terry, Byredo, and Space NK. She is the link between brand awareness and consumer engagement. Anna is an industry thought-leader, speaker and awards' judge. She is also credited with industry-changing brand launches, international expansions, transforming brand positioning, and empowering award-winning, high-performance teams across the globe.
Experience
Modern Marketing Leadership/Fractional CMO
Transforming indie beauty brands with Strategic Marketing Leadership I partner with indie beauty founders to scale awareness with integrated marketing leadership that helps them reach next level growth with a specialism in Sephora and Ulta brands. CLIENTS Present and Past: Youth To The People, Youthforia, Fable & Mane, Crown Affair, Provence Beauty, ReVive Skincare, Shop My Shelf, Billion Dollar Boy, Knesko Skin, Lisa Eldridge
Links from Anna
4.5
Junyi W
Anna provided invaluable, actionable feedback on our retail deck and offered sharp insights into brand marketing strategies. Her advice was clear, strategic, and immediately applicable, helping us refine our approach with confidence. I’d highly recommend Anna to anyone looking to elevate their top-of-funnel initiatives and strengthen their overall marketing strategy.
Kristijan L
Anna was super cool and very helpful with our call. Spoke mostly about retail and the organic side of the business. I can definitely recommend Anna!