Andrew Griffiths

The ability to turnaround, reinvigorate or redefine a brand through digital, social and consumer centric marketing, while also serving as a business leader is a rare combination of skills in today's global marketplace. Innovation and growth are at the heart of what I do, embracing change and encouraging teams to do the same. With a high level of energy, I am focused on delivering against strategic and financial goals through cross-functional collaboration. I create clear paths for executing ideas and partner with leadership teams to deliver. I have been fortunate to work with some of the most influential leaders in fashion and entertainment, developing and executing strategies, and launching exceptional products and collections for brands to grow, thrive and dominate their market. Leadership Highlights 20+ years of executive leadership positions; CMO/SVP/VP P&L responsibility from $35mil - $800mil Led global brands & teams across EU, Asia and US. Successfully launched new collections, and products across multiple markets. Experienced across all product categories in men’s and women’s and accessories. I’ve successfully restructured organizations, repositioned brands, rebuilt processes and redesigned digital strategy, including: ST. JOHN - grew the e-commerce business from $8.5m to $22m in 18 months, +38% YoY SHOPBOP - delivered +800mil in 2020 and reached preCovid sales levels after only 4 months. EASTDANE – transformed the men’s business from $30mil - $91mil in 11 months following the creation of SHOPBOP Men. Diesel US - scaled e-commerce from $14m to $34m in 2 years, +41% YoY 7forallmankind - grew e-commerce from $18m to $34m in 2 years, +37% YoY My Story With more than +20yrs of experience in global brands, my professional pathway has been anchored on the customer. I obsess over customer behavior and their motivations to purchase and engage. This unique level of energy & obsessiveness combined with industry-specific acuity, has served up professional and personal growth as well as a slew of epic experiences within highly dynamic organizations. www.anima-fashion.com