About

Andrew Spalter is the Founder and CEO of East Goes Global, an international operating partner that helps the world’s leading teams, talent, and brands expand, operate, and monetize across global markets. Founded in 2018, East Goes Global was built by solving one of the hardest international challenges first: China. Operating inside a market where Western platforms don’t exist and surface-level localization fails, Spalter and his team built real in-market infrastructure spanning strategy, localized content, paid media, partnerships, commerce, and day-to-day channel operations. That foundation now powers East Goes Global’s work across multiple regions and markets worldwide. Under Spalter’s leadership, East Goes Global has launched and managed more than 700 international channels, grown over 200 million followers globally, and driven more than $100 million in commercial opportunities. Today, the company operates as an integrated extension of its partners’ teams, owning international execution across social, paid media, creators, partnerships, experiential activations, and monetization.