About

Hospitality and F&B integrated marketing and public relations pro turned CPG brand marketer and leader. Experienced in retail and e-commerce merchandising, creative strategy, product innovation, medical marketing, and executing omni-channel marketing campaigns. Fast-pace oriented, driven by a passion for health, wellness, and mission-led companies. Specialties include development and management of integrated marketing campaigns that combine media relations and social media tactics to generate quantifiable ROI; growth and shopper marketing tactics, strategic brand planning, and cross-promotional partnership development. Expertise in crisis and corporate communications, brand message identification, press release writing, and media training.