Scaling CPG brands online and in retail.
Allie is a CEO and DTC brand & business builder at Harry's Inc. (>$1.7B disruptor CPG company), incubating and scaling Harry's, Flamingo and Cat Person businesses. She is focused on creating consumer-centric, high growth brands. Founder & GM @ Flamingo - Women’s body hair disruptor - Grew business 0 to $50M+ - Featured in Vogue, Elle, Allure, NYMag, Refinery 29, etc. - National sales via DTC, Target, Costco, Grocery, Drug channel & Specialty - Partnerships with Ashley Graham, Man Repeller, etc. CEO @ Cat Person - DTC premium cat food & care ($15B addressable market) - Scaling DTC subscription business - Pricing, growth marketing, innovation, org development, channel expansion VP growth, insights & international @ Harry's - $500M+, >30M razors sold - Subscription-first DTC business - Disruptive DTC to retail strategy (Target, Walmart, etc.) - Harry's UK and European expansion Former Consultant & Project Leader at The Boston Consulting Group. Wharton Business School alum.
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“[Glossy] ‘We need to know the customer at the core’”
“[Yahoo] Allie Melnick talks shaving down the stigma around natural body hair”
“[Fast Company] With Flamingo, shaving pioneer Harry’s branches into women’s grooming”
“[BoF] Harry’s Partnership With Ashley Graham Shows Celebrity Deals’ Evolution”
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