I help founders build category defining brands like ARMRA, Beekeeper's Naturals, and Liquid I.V.
Alexis Warchalowski is a consumer brand executive and founder who has spent her career turning non-obvious products into breakout categories. She started at the bottom of digital media — PopSugar, Vibe, Condé Nast — building brand ideas for companies like L'Oréal, Maybelline, and Mercedes-Benz before being recruited into L'Oréal itself, where she became a Global VP overseeing 12 brands across 58 countries by age 30. From beauty, she moved into high-growth consumer wellness. At Liquid I.V., she joined when the brand was seen as a workout-only hydration product and led the marketing organization as EVP through a two-year run that took revenue from $45M to $500M — including 17,000 creator partnerships per month and co-branded campaigns with Justin Bieber and Steve Aoki — culminating in the brand's acquisition by Unilever. She followed that by growing Beekeeper's Naturals 4x, making propolis a mainstream wellness ingredient, and then drove 400% year-over-year growth at ARMRA Colostrum. She is now Founder and CEO of Meche Wellness, a dissolvable strip supplement company (sleep, multi, probiotic, greens) that raised $1M in its first quarter, sold out its sleep product twice, and moved more than 500,000 strips in year one. Book a call with Alexis to: 1. Diagnose what is holding your consumer brand back and identify the clearest path to the next growth inflection. 2. Build or sharpen a category creation strategy that makes your product the obvious choice in a space you define. 3. Design a creator and ambassador program that scales — she ran 17,000 creator partnerships per month at Liquid I.V. 4. Get honest feedback on your marketing org, team structure, and where leadership gaps are slowing you down. 5. Strengthen your positioning, conviction, and decision-making speed as a founder.
Meche Wellness · Jan 2023 – Present
Building a dissolvable strip supplement company (sleep, multi, probiotic, greens). Raised $1M in Q1 nearly pre-revenue, sold out the sleep product twice, and moved 500,000+ strips in year one. Shifting toward TikTok Shop and Amazon in 2026.
ARMRA Colostrum · Jan 2022 – Jan 2023
Led marketing strategy for the colostrum wellness brand. Drove 400% year-over-year revenue growth.
Beekeeper's Naturals · Jan 2021 – Jan 2022
Made propolis a mainstream wellness ingredient and grew the business 4x. Oversaw brand repositioning and ambassador-led growth.
Liquid I.V. · Jan 2019 – Jan 2021
Joined when the brand was perceived as a workout-only product. Led marketing through a two-year run from $45M to $500M in revenue. Ran 17,000 creator partnerships per month; orchestrated co-branded campaigns with Justin Bieber and Steve Aoki. Supported the brand's acquisition by Unilever Prestige.
e.l.f. Cosmetics · Jan 2017 – Jan 2019
Led integrated marketing for one of the fastest-growing mass beauty brands, contributing to e.l.f.'s brand rebuild and cultural relevance push.
Too Faced Cosmetics · Jan 2015 – Jan 2017
Led digital marketing strategy for the prestige cosmetics brand.
L'Oréal · Jan 2012 – Jan 2015
Oversaw marketing across 12 brands in 58 countries, reaching the role by age 30. Contributed to L'Oréal's technology transformation, including work tied to the ModiFace acquisition. (Self-reported; LinkedIn entry not confirmed by research.)
“Building an Affiliate and Creator Program That Scales — Refersion”
“Chasing the Consumer with Alexis Warchalowski, EVP Marketing at Liquid I.V. — Podcast”
“What Happened When Beekeeper's Naturals Got a Rebrand That Wasn't On-Brand — Beauty Independent”
Bring what's keeping you stuck. Leave with a plan.