Alexis Warchalowski

Alexis Warchalowski is a consumer brand executive and founder who has spent her career turning non-obvious products into breakout categories. She started at the bottom of digital media — PopSugar, Vibe, Condé Nast — building brand ideas for companies like L'Oréal, Maybelline, and Mercedes-Benz before being recruited into L'Oréal itself, where she became a Global VP overseeing 12 brands across 58 countries by age 30. From beauty, she moved into high-growth consumer wellness. At Liquid I.V., she joined when the brand was seen as a workout-only hydration product and led the marketing organization as EVP through a two-year run that took revenue from $45M to $500M — including 17,000 creator partnerships per month and co-branded campaigns with Justin Bieber and Steve Aoki — culminating in the brand's acquisition by Unilever. She followed that by growing Beekeeper's Naturals 4x, making propolis a mainstream wellness ingredient, and then drove 400% year-over-year growth at ARMRA Colostrum. She is now Founder and CEO of Meche Wellness, a dissolvable strip supplement company (sleep, multi, probiotic, greens) that raised $1M in its first quarter, sold out its sleep product twice, and moved more than 500,000 strips in year one. Book a call with Alexis to: 1. Diagnose what is holding your consumer brand back and identify the clearest path to the next growth inflection. 2. Build or sharpen a category creation strategy that makes your product the obvious choice in a space you define. 3. Design a creator and ambassador program that scales — she ran 17,000 creator partnerships per month at Liquid I.V. 4. Get honest feedback on your marketing org, team structure, and where leadership gaps are slowing you down. 5. Strengthen your positioning, conviction, and decision-making speed as a founder.

Publications