About

With more than a decade of experience in e-commerce marketing, Alex Greifeld stands out as a seasoned expert and trusted advisor to high-growth brands. Alex has worked across brands of every size and funding model, from bootstrapped brands like Tibi to household names like Coach and Kate Spade. Her experience ranges from "hands on keyboard" management of Meta ads, Google ads and email to business forecasting and strategic planning. Now the founder of "No Best Practices," her influential writings are widely read by industry leaders. She consults with brands like Bonobos, Jones Road Beauty and Larroudé on acquisition and retention strategy. A true thought leader, Alex continues to redefine e-commerce marketing with her unique blend of strategic vision and operational expertise.