AI & advertising. Helping 8-9 figure ecommerce brands make better direct-response creatives. Co-Founder @ Adcrate.
Ecommerce brands spending $50K+/mo on Meta or TikTok ads
In-house creative teams wanting a stronger direct-response framework
Founders or CMOs rebuilding their paid social creative strategy
Alex Gough-Cooper is the Co-Founder of Adcrate, a performance creative agency built for ecommerce brands and digital products spending $50K+/mo on paid social. He was among the first operators to pioneer a creative-only performance model — combining high-volume UGC, direct-response storytelling, and deep creative strategy to help 8-9 figure teams scale profitably on Meta and TikTok. Alex's work has gone viral, been copied by competitors, and helped reshape how top brands think about performance creative — including the rise of "ugly ads" that convert. Alongside Adcrate, he co-founded Parker AI, building AI-powered workflows that make creative teams faster, sharper, and more systematic. He trains creative strategists, obsesses over what makes ads actually work, and brings a rare combination of agency operator experience and AI fluency to every engagement. Book a call with Alex to: 1. Audit your current paid social creative and identify the highest-leverage improvements 2. Build or refine a creative strategy framework tailored to your brand and audience 3. Learn how to integrate AI workflows into your creative production process 4. Develop a high-volume UGC testing system that surfaces winning concepts faster 5. Get a direct-response storytelling playbook for Meta and TikTok ads
Adcrate · Dec 2022 – Present
Co-founded Adcrate, a performance creative agency for ecommerce brands and digital products/services spending $50K+/mo on paid social. Combines high-volume UGC, deep creative strategy, and direct-response storytelling to help 8-9 figure teams scale profitably. One of the first agencies to offer creative-only performance models.
Parker AI · Sep 2025 – Present
Co-founded Parker AI, an AI workflows and creative strategy tooling company.
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