I've been in the CPG industry since 2007 working for the largest brands in the space in marketing, branding and sales roles and now consult, educate and empower emerging CPG brands. I focus on building brands that you, wholesale accounts and consumers feel deeply connected to as the way to drive sales and engagement. If you're looking to launch or grow a CPG brand, want to understand how to build a brand that connects with people, are trying to establish your brand purpose or how to feel aligned in it while also fitting a market need I'm here to help.
The show interviews packaged food founders at various stages of their business to discuss what it really takes to launch and grow a food company.
This book highlights the 17 key areas to build your brand into. A great read for anyone looking to build a brand that goes much deeper than it's appearance only.