Abby Redick

About

Abby Redick is a seasoned sales & commercial strategist with over a decade of experience building and scaling consumer brands in the beverage and wellness sectors. Prior to starting her own consulting group, she helped OLIPOP scale from $5M to $500M over the course of 5 years while managing the various key functions with the sales & commercial organizations as they created and led the functional soda category. Previously, Abby served as Director of Sales at RISE Brewing Co. and held multiple sales and account leadership roles at Health-Ade Kombucha, where she helped pioneer the kombucha category in mainstream retail. Her unique blend of creative innovation and operational rigor is underpinned by a Master’s in Creativity and Innovation from Drexel University. Based in Denver, she brings a founder’s mindset and a passion for brand-building to every stage of the growth journey. How Abby Can Help: 1. Build strategic plans to execute omnichannel retail strategies across various channels of business 2. Help to ground your brand or product within the category's positioning and total addressable market dynamics 3. Plot a thoughtful channel strategy & retail expansion approach to amplify your brand in the right channels of business at the right time in your life stage 4. Navigate national account expansion, route to market, and buyer/retailer relationship expectations 5. Develop go-to-market plans for emerging CPG brands & their product innovation 6. Scale sales & commercial operations from startup to growth stage while navigating thoughtful org design and cross-functional collaboration 7. Coach founders & brand leaders on all things sales and commercial strategy rooted in thoughtful leadership approaches

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