We coach founders to become experts in growth and avoid the mistakes that can cost your business thousands.
Experienced Consumer Insights manager with a passion for understanding what is at the heart of consumer behavior. Ex-Bonobos.
Katelyn Bourgoin is a 4X founder turned growth strategist and buyer psychology geek. With operational experience spanning the DTC, marketing, tech, and hospitality sectors, Katelyn understands the challenges business leaders face because she's been there. Katelyn has been named an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV, and more. Today Katelyn helps frustrated marketers and founders to focus on what matters most yet is often neglected—understanding their customers. After all, whoever gets closer to the customer wins.
I'm a human centric and empathy driven professional in both DTC and SaaS spaces. Beyond general marketing assistance, my strengths lie in: ● Leading on customer experience, retention, and subscription management ● Research and implementation of DTC subscription programs ● Ideation and/or execution of general and segmented campaigns including customer referral and loyalty programs ● Manage and drive retention efforts to track ROI and AOV for a segmented customer base ● Created upsell email campaigns ● Plan and executive small 20+ people to large 300* people events ● Oversee marketing efforts including print, digital, outdoor, email social, and in store execution for retail and DTC products
