About

Katelyn Bourgoin is a 4X founder turned growth strategist and buyer psychology geek. With operational experience spanning the DTC, marketing, tech, and hospitality sectors, Katelyn understands the challenges business leaders face because she's been there. Katelyn has been named an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV, and more. Today Katelyn helps frustrated marketers and founders to focus on what matters most yet is often neglected—understanding their customers. After all, whoever gets closer to the customer wins.