We coach founders to become experts in growth and avoid the mistakes that can cost your business thousands.
Jen van der Meer is a business model designer. She practices her craft at Reason Street, where she helps companies shift successfully to customer-centered “x-as-a-service” business models. Recurring revenue businesses enable companies to have more honest relationships with customers and give founders more optionality to pursue growth with less extractive sources of capital. She has helped over 200 founders to be in stronger negotiating positions to raise over $2BN in equity and over $50 MM in grants. Jen also teaches at Parsons Strategic Design and Management Program as an Assistant Professor where she researches sustainable business models and researches alternative sources of capital.
Shruti is a serial entrepreneur that has scaled sales for multiple of her businesses and raised millions in venture capital funding. Areas that I can add value in include helping find product market fit, scaling your initial team, and fundraising advice.
I'm an early-stage startup expert who's seen 2000+ startups launch and has worked with dozens of startups and corporate innovation teams on the development, launch, and growth of new initiatives. I've also built and sold two of my own products. Most notably is Startup Stash, a curated directory of resources and tools for startups that's been used by 1M+ people. I'm here to help people in the early stages of their ideas (from Mindset, to MVP to launch). But also business, marketing and community strategy.