About

12+ years of experience in Growth, Strategy, Marketing, and Transformation. Worked across the Baby Goods, Retail, Personal Care Products, Fast-Moving Consumer Goods, and Defense/Cybersecutiy industries. Deep expertise in Strategy, Transformation, DTC Growth Strategy, Retail Expansion, Due Diligence and Performance Improvement Experienced General Manager & Consumer Growth Expert who's generated $150MM+ Net for consumer brands. 12+ years of experience growing consumer products businesses, building and leading high-performing cross-functional teams, and owning go-to-market DTC and retail channels. Successfully operated across environments, from early-stage growth start-ups (e.g., Mockingbird) to Fortune 50 leaders (e.g., Downy Fabric Enhancer) to high-growth scaleup expanders (e.g., Native Personal Care). Specialties: P&L Management, Brand Strategy, Growth Marketing, Retail Marketing, ROI Optimization, Data-Driven Revenue & Profit Maximization, Strategic Planning, Innovation Strategy, Cross-Functional Team Building, Consumer Insights, Leadership, E-Commerce, Paid Media Strategy, Multi-year Growth Strategies, and Execution.