"How to write a landing page for problem-aware visitors" (Copyhackers)
Landing pages should never be a one-size-fits-all experience.
Presenting the same message to everyone — cold traffic, warm traffic, email subscribers, long-time customers — is a good way to come across as tone-deaf.
And broke. Tone-deaf and broke.
Read my article, "How to write a landing page for problem-aware visitors" and learn how to frame your pages the right way.