Thomas Lalas

Name: 1:1 Consulting with Thomas Lalas
Brand: MentorPass
Rating: 5.0 (42 reviews)

Retention & LTV Specialist | Everyday Dose, RYZE, Dose Daily, & More 8-9+ Figure eComm Brands | Author of Best-Selling Book 'Retention Economics'

Super Mentor5.0(42 reviews)75+sessions

I help subscription-first CPG brands double their LTV through data-driven retention strategies

Expertise

Subscription retention
Health & wellness
Customer lifetime value (CLTV, LTV)
Email marketing
Email, SMS, CRM Marketing
Lifecycle Marketing
Customer onboarding
CPG brands

Thomas Lalas’s Biography

Thomas Lalas is the world's #1 Retention Economist. He has worked with category-defining 8- & 9-figure CPG brands, including Everyday Dose, Physician's Choice (#1 US probiotic brand), Dose Daily (#1 liver supplement), RYZE Superfoods, EllaOla (#1 kids vitamins), Livingood Daily, Obvi, and Heights. With almost two decades of experience as an operator & DTC marketer, Thomas specializes in transforming health & wellness brands with subscription-first models. The author of Retention Economics is currently working as a Fractional Director of Retention for fast-growing ecomm brands, combining his unique background as an ex-academic, ex-NATO military professional, and musician to create data-driven growth strategies. Here's how Thomas can help your brand: 1. Design retention systems that reduce churn 2. Optimize subscription programs to increase LTV 3. Create personalized customer journeys 4. Build data-driven onboarding sequences 5. Develop subscription-first strategy

Client Testimonials

5.0· 42 reviews

Pinned

Alex Fedotoff

“World's #1 at retention. Gave us actionable advise to 10X retention for our brand. Highly recommend Thomas as a top retention guy. Also order his book, it's gold!”

Tom F

I just had a call with Thomas Lalas and got really specific, relevant advice about the customer journey and how to get more customers to stay. I would recommend Thomas because he knew what he was talking about, the session was highly valuable. We got actionable advice specific to our business.

Santiago R

Thomas is one of the most knowledgeable people I've spoken to in the subscription space. This is our second call. Again he came fully prepared, asked the right questions to understand our new context, and delivered insights that were 100% tailored. He knows a lot about platforms, offer strategy, retention mechanics, and testing frameworks He's very honest. He wasn't afraid to be direct about trade-offs and limitations in decisions we'd already made, and he consistently pushed us toward letting data validate rather than relying on gut or even his own opinions alone. We have to change a lot of things from our roadmap now, but thankfully we spoke with him and are able to change them now before it costs us millions For any DTC brand serious about subscriptions, he's the real deal

Santiago Roa

Tjaša T

We booked a call with Thomas with the expectation of reviewing our current retention system, as we wanted to increase our retention rate. The call was amazing! He understood our challenges quickly and immediately gave us tailored frameworks. Thomas is a really relaxed guy, and he explained his concepts and ideas professionally, so we're really happy that he shared his knowledge with us. We immediately executed what he advised and have already seen improvements in our conversion rate. We will definitely book another call so we can upgrade our emails, SMS, and WhatsApp flows even faster and more smoothly. So yeah, it was worth every $. Highly recommended, no doubt!

Harel L

Probably the strongest retention specialist I ever met, Thomas gave us very good feedback that probably saved us months and a lot of wasted budget, i got so much value from this call and probably my top3 calls ever on mentorpass we came with a plan about subscription but thomas bluntly showed us were is our gaps and wasn't afraid for giving an honest feedback, with that being said, he proposed us a new solution we haven't think of, We will definitely schedule more sessions in order to keep us accountable to the plan and it's a no brainer for anyone who even think about subscription

Experience

Retention Engineer for 8-9 Figure Brands

EllaOla, Physician's Choice, Create, MUD\WTR, Mars Men, Reformed, GODA, Livingood Daily, Obvi, Heights, The Pause Life, Calming Co., UltimaPeak, Ketone IQ, GoPure, The Outgoing Co., Flow Pouch, Adapt Naturals, Rejuvia, Puur Smile, and more.

Director of Retention at Dose Daily

Full-stack Director of Retention for the #1 liver supplement in the US. Helping grow the brand from 9-figures to 10-figures by scaling LTV and supercharging retention and loyalty programmes.

Director of Retention at Everyday Dose

Full-stack Director of Retention for the fastest-growing mushroom coffee brand. Leading retention & lifecycle marketing through email, SMS, reviews, pop-ups, community, offers, content, and more, powered by relentless data analysis.

Director of Retention at Motif Digital

Fractional Director of Retention (email/SMS/popups/reviews/content) for 5 high-growth, 8+ figure CPG subscription brands

Full-Stack Marketer at RYZE Superfoods

Full-stack marketing for fast-growing superfoods brand RYZE Superfoods. Specialising in email & SMS marketing, as well as product messaging, data analysis, and strategy.