Thomas Lalas
Retention & LTV Specialist | Everyday Dose, RYZE, Livingood Daily, & More 8-9+ Figure eComm Brands
New Mentor
5.0
About
Thomas Lalas is a retention expert who has worked with 11 category-defining CPG brands including Everyday Dose, Physician's Choice (#1 US probiotic brand), RYZE Superfoods, Livingood Daily, Obvi, and Heights. With 15 years of marketing experience (8 years as an operator, 7 years in DTC), Thomas specializes in transforming health and wellness brands with subscription-first models. Currently working as a fractional retention director while completing his upcoming book on retention systems, Thomas combines his unique background as an ex-academic, ex-NATO military professional, and musician to create data-driven growth strategies. Here's how Thomas can help your brand: 1. Design retention systems that reduce churn 2. Optimize subscription programs to increase LTV 3. Create personalized customer journeys 4. Build data-driven onboarding sequences 5. Develop subscription-first strategy
Experience
Director of Retention at Everyday Dose
Full-stack Director of Retention for the fastest-growing mushroom coffee brand. Leading retention & lifecycle marketing through email, SMS, reviews, pop-ups, community, offers, content, and more, powered by relentless data analysis.
Director of Retention at Motif Digital
Fractional Director of Retention (email/SMS/popups/reviews/content) for 5 high-growth, 8+ figure CPG subscription brands
Full-Stack Marketer at RYZE Superfoods
Full-stack marketing for fast-growing superfoods brand RYZE Superfoods. Specialising in email & SMS marketing, as well as product messaging, data analysis, and strategy.
Links from Thomas
5.0
Justin S
Thomas came very prepared, he packed the entire 30 minutes with actionable insights and value. His thought process for creating an LTV experience is something I've never seen before. He focuses on how to create a journey and experience for customers, rather than just email or sms tactics. I highly recommend booking a session with him!
Tim M
Thomas came super prepared with specific advice to help us address some challenges we have been facing. We left feeling confident in exactly how to move forward to address these and set us up for future growth. We will definitely schedule more sessions in order to keep us accountable to the plan.
Tim M
Thomas always delivers specific, actionable advice that impacts the business in big ways. Really glad to have him on my mentorpass team to help us continue to dial in our retention.
FAQs
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Code of Conduct
No Pitching
Privacy and Confidentiality
Professionalism
30 minute call