About

Most entrepreneurs and founders don’t struggle because they lack ideas. They struggle because they have too many priorities, too little clarity, and a business that’s growing faster than their systems, team, and strategy can handle. I’m Sunny Bonnell, Co-founder and CEO of Motto®, an internationally recognized strategy and design firm that helps ambitious leaders build brands that scale, stand out, and move the business forward. I’m a global bestselling author and a Thinkers50 Radar Honoree, recognized among the 1% of the world’s top management thinkers, a Top 30 global branding expert, WEBBY awardee, GDUSA’s Top 25 to Watch, and SWAGGER Magazine’s “Visionary Brand Icon.” Over the past two decades, I’ve advised founders, entrepreneurs, and executive teams at every phase of growth, including work with iconic brands like Google, Microsoft, the NFL, the Minnesota Vikings, and more. Along the way, I’ve built what I teach, bootstrapping a business from $250 into a world-class brand agency, negotiating multi-million-dollar deals from an iPhone, and advising billion-dollar companies on the road to IPO. On this platform, I work with founders, agency owners, and creative leaders who want practical, high-level guidance on: → Strengthening your sales approach and pricing with confidence → Hiring the right people and leading high-performing teams → Scaling operations with values like excellence and innovation → Turning your positioning into a true business asset → Making decisions faster, with less second-guessing If you’re navigating growth or a high-stakes inflection point, I’ll help you cut through the noise, clarify what matters most, and move forward with a plan you can execute immediately.