About

Simon is a seasoned vet in the growth/paid media world. Simon has helped lead the growth and (in some cases) the acquisitions for companies such as: Misfits Market, Gravity Blankets, Little Spoon, Cometeer, Taft, and Framebridge. His strategies have spent over $500 million and driven over $2B in revenue. Data drives Simon's strategies and are the core component to testing (which he believes in rigorously).

Experience

Misfits Market nabs over a $1B valuation

https://news.crunchbase.com/news/online-grocery-deliverer-misfits-market-gets-its-horn-with-200m-series-c/ Simon led growth and paid acquisition from 2019 (when Misfits raised their series A) through 2020 when they raised a Series C, with a $1B+ Valuation.

Little Spoon scoops up $44m in Funding

https://techcrunch.com/2021/07/20/little-spoon-scoops-up-44m-to-grow-its-childrens-nutrition-delivery-service/ Simon led growth for Little Spoon while they exceeded all growth goals for 2021 and raised a Series B at a $200M+ valuation.

Gravity Blankets Acquired by Win Brands

https://www.wsj.com/articles/gravity-blanket-maker-sold-to-holding-company-for-direct-commerce-brands-11612954800 Simon ran growth for Gravity Blankets from 2018 - 2020 when they were acquired by Win Brands.

Links from Simon

How Apple’s iOS 14.5 hurts Facebook’s direct-to-consumer advertisers

iOS14.5’s impact on FB’s marketing and analytics functions has DTC marketers eyeing other platforms. Simon Wool and Alex Realmuto give insight on how to navigate the new world of dtc paid ads.

Geeking Out on Growth

On today's show, we have Simon Wool, the growth manager at Little Spoon, an organic baby and kids food subscription brand. Simon’s been an executor in the world of performance marketing for years, and now he finds himself leading growth at Little Spoon. This podcast was a lot of fun, as we dove deep on technical performance marketing questions galore.