I help DTC brands build trust and craft frictionless customer journeys.

Have nothing but incredible things to say about Shaun and how he handles these Mentor calls. His insights into all areas of my business (service, leadership, operations, etc.) have been invaluable. Shaun also listens very closely to what you have to say and pays deep attention when you are speaking. I definitely appreciate this side of him considering I shouldn't be saying a word when a guy of his caliber is on call 😅 Overall, Shaun is extremely generous, incredibly knowledgeable, and a very humble guy. Highly recommend Shaun to anyone in need of a mentor in all areas of life & business.

Shaun's company offers CRO reports, so the logical consequence would have been to just specifically analyze the most important page. Instead, I took the chance to talk about the big picture. He took the pressure off me to pursue impossible goals, and at the same time gave me a vision that I have to sacrifice some things to get closer to the big picture. A true mentor. I look forward to our next conversation.

Shaun gave us very helpful guidance to improve our conversion rate. So valuable having his insight considering the amount of conversion data he sees. We were considering changing our quarterly price to display the full amount, rather than the monthly cost, and he told us that a recent test of that with another client resulted in a 70% drop in conversion.

Honestly, if you want to talk anything about CRO Shaun is 100% your guy. Super down-to-earth guy with immense hands-on experience in the space. He reviewed our site before hand, and provided lots of actionable and practical advice. Really looking forward to implementing the stuff he mentioned. Highly recommend!!

Shaun was awesome to talk to. I especially loved that he didn't hold back at all—things that should be changed he called out with suggestions on what specifically to do about them. I have a massive todo list of changes to make that I know will have a major impact on our CVR (and biz as a whole).

Shaun was a fantastic and patient listener with ultra-specific advice and went above and beyond the scope of our call. He was honest and direct while taking the time to truly understand what made us unique and how a customer would navigate our site and the questions they might ask.