About

Ria Singh is a seasoned full-stack marketer specializing in performance-driven advertising for consumer tech and digital platforms. At Roku, she leads growth marketing for the self-serve Ads Manager platform, which empowers brands of all sizes to launch and optimize connected TV (CTV) campaigns with precision and efficiency. Under her leadership, Roku Ads Manager has become a go-to solution for digitally native marketers seeking to diversify beyond search and social, offering innovative features like interactive Action Ads and Shopify Checkout integration. Ria's approach blends creativity with analytics, enabling brands to achieve both top-of-funnel awareness and bottom-of-funnel conversions in the rapidly evolving streaming landscape. How They Can Help: 1. Develop and scale CTV advertising strategies for DTC and e-commerce brands 2. Optimize performance marketing campaigns across emerging digital channels 3. Integrate interactive ad formats to boost viewer engagement and conversions 4. Leverage data analytics to inform creative and media buying decisions 5. Navigate the transition from traditional to digital-first marketing approaches