Co-Founder at Chubbies (9-figure exit, 10-figure IPO), Co-Founder at Loop Returns (top returns platform on Shopify)
Super Mentor
5.0
10+ sessions
Preston is the co-founder of Chubbies, the revolutionary shorts brand that disrupted the apparel industry with its bold styles, commitment to comfort, and cheeky humor. Under his leadership with his co-founders and amazing team, Chubbies grew from a small startup to a global brand, achieving a 9-figure exit and 10-figure IPO. Classic overnight success that took a decade. How Preston can help you: - Product selection and go to market. - Brand and creative strategy. - Customer acquisition and retention. - Team building and culture. - Mergers and acquisitions. Looking forward to connecting!
How to build multi-Billion Dollar brands? with Preston Rutherford (Chubbies and Loop Returns)
In this episode, we meet Preston Rutherford, Co-Founder of Chubbies. Chubbies was born in 2011 in San Francisco, they create men's shorts that aim to make every day feel like Friday at 5pm, bringing that chill vibe and good times to their audience. In this episode, we discussed omnichannel business, key lessons learned, and strategies for supporting omnichannel growth. Topics covered Chubbies' unique and fun approach to men's shorts and activewear Challenges and misconceptions when transitioning to omnichannel Competition in the e-commerce marketing landscape Bridge the gap between online and offline experiences In-store setup Product features Brand advertising Multichannel retail strategy Sizing, inventory management, and product dimensions Takeaways Chubbies journey started with selling shorts out of their backpacks in San Francisco. Chubbies started as a direct-to-consumer brand selling out of backpacks and evolved into an omnichannel brand with the help of Shopify Plus. They struggle to gain visibility and market share in a landscape dominated by major players like Amazon and Walmart. Chubbies experienced significant growth leading up to their acquisition in 2021 by focusing on omnichannel expansion. When selling across channels, Chubbies use in-store setup, product features, and advertising to bridge online-offline gaps, boosting awareness, and loyalty. The strategies for selling on Amazon and other channels have evolved over time and companies like Chubbies had experimented with different tactics. When considering an omnichannel approach for an apparel brand, it is important to acknowledge the expertise of channel partners and align goals.
Korey S
Preston is one of a kind. Not only did he help uncover a major flaw in my growth plan, but he also gave me advice that will shave years off my journey. We, as founders, sometimes have the answer within, but it takes someone like Preston, who has been there and done that, to accelerate success.
1 hour call