About

Melody Lim is the founder and CEO of Mala the Brand, a Vancouver-based candle company celebrated for its nostalgic scent stories and commitment to sustainability. What started as a creative side project took a pivotal turn when Melody was unexpectedly let go from her 9-5 job—ironically, due to the very candle-making side hustle she had started. That moment became a defining inflection point, igniting the entrepreneurial path that would evolve into Mala the Brand. Inspired by a serendipitous encounter with a candle maker in Milos, Greece, and anchored by her values around conscious living, Melody launched Mala the Brand with a clear mission: to craft elevated, eco-minded candles using natural coconut-soy wax, lead-free wicks, recyclable packaging, and to give back by planting a tree with every purchase. Since its inception, Mala has grown from kitchen-counter beginnings to being stocked in over 500 retailers across North America, including Nordstrom, Indigo, Whole Foods, and Urban Outfitters. The brand has received organic features in Forbes, The Globe and Mail, and other notable media outlets, while also gaining unexpected celebrity love from names like Kim Kardashian, Hilary Duff, and Addison Rae. Melody brings a thoughtful, experience-backed approach to building a brand with heart—and scale. Her mentorship is best suited for early-stage or growth-phase founders who are looking for tactical advice grounded in real-world experience. Book a Call With Melody If You’re Looking To: → Turn Your Side Hustle Into a Scaled Product-Based Business Get hands-on guidance on product-market fit, early traction, and building sustainable systems. → Build a High-Converting D2C Funnel Learn how to optimize your website, content, and email flows to drive conversions and retention. → Craft a Magnetic Brand Through Storytelling & Community Develop a brand voice and experience that resonates deeply—and builds lasting loyalty. → Break Into Retail & Wholesale With Confidence Understand what buyers are looking for and how to scale retail partnerships strategically. → Leverage Organic Influencer & PR Strategies Learn how to attract press and influencer buzz—without a massive budget.