About

9 figures of DTC revenue managed. ~10 years of scaling/starting/buying/selling DTC brands. If you need help with the following, I am your MentorPass monkey: -Unlocking dollars within a business to help founders pay themselves more. I do this by optimizing cash flow the same way private equity does. -Equity, debt, refinancing/recapitalizations. Everything from pitch decks to assessing term sheets. -Situations where you need cash to grow, or have to execute a turnaround. -Marketing as it relates to CRO, on-site merchandising, measuring incrementality and marketing spend for brands with long consideration cycles and adstock problems. -Utilizing debt with the least risk possible. -Implementing EOS (management system). -Manufacturing & in-house production.

Links from Mehtab

My First Million

For some reason they were nice enough to let me on MFM.

[Youtube] Operators Podcast

[Substack] DTC In Distress

Read a few of these and you'll get a good idea of how I can help at a tactical level!

5.0

Ron S

Amazing conversation with Mehtab - we dove right into the current state of the business, the biggest pain points, and immediate action items to address these. Walked away with new insight and actionable take aways. I cannot recommend Mehtab enough to those in the finance/ops vertical, looking for ways to optimize cash flow or those looking to scale sustainably.