About

London Spilker leads paid media strategy at HexClad Cookware, where he has helped operationalize the brand’s creative testing and reporting framework. Working alongside the Director of Paid Media Creative and the wider ecommerce team, London restructured HexClad’s campaign workflows—implementing a five‑step creative testing process that enabled a 60 % increase in top‑of‑funnel ad spend while significantly reducing reporting time. He has driven aggressive testing of over 200 active ads on Meta and integrated tools like Motion, Prescient AI and Northbeam to make performance reporting more scalable, transparent and strategic. London has also spearheaded a micro‑creator sprint model to fuel paid media funnels with performance-driven UGC, enabling effective influencer collaborations at scale—all while maintaining efficiency in CAC reductions and content velocity. How They Can Help: 1. Craft scalable creative testing and reporting systems for paid media 2. Integrate data tools and AI for campaign optimization and ROI forecasting 3. Leverage micro‑creator content and whitelisting to augment performance ads 4. Increase top‑of‑funnel reach efficiently through creative testing discipline 5. Reduce manual reporting time and empower internal/external media teams