Kendall Dickieson

Organic Social Media and Influencer Expert | Graza, Frida, Canopy, Ripi, Sandbar

Super Mentor5.0(38 reviews)100+sessions

Paying influencers but can’t tell if it’s working? Not sure how to build your social media strategy? Wondering how to connect retail to social efforts? Let’s fix that. I’ve built social + creator programs for 50+ brands and I’ll give you the honest, no-fluff playbook for it all.

Expertise

Social Media
Influencer Marketing
Social Media Strategy
Affiliate Marketing
Brand Marketing
Social Media Management
Content Strategy
Organic Social Media

Kendall Dickieson’s Biography

Heyo! I’m Kendall, an independent social and influencer marketing consultant for some of your favorite CPG and DTC brands across food, bev, wellness, beauty and more. Recently, I was featured in INC Magazine as one of the only consultants on their "CPG Power List", a list of <25 agencies + partners who are supporting some of the top CPG brands. I’ve spent about 10 years... → Building social and influencer strategies for brands going to market (Graza, immi, POV Beauty) or audit + fix ones that have stalled → Designing + building creator programs and gifting programs → Advising in-house teams and agencies on systems + strategy so the people already doing the work get better results → Supporting brick-and-mortar businesses with using social media + creators as a distribution and awareness channel, which has helped translated over to CPG brands via having to drive to retailers Clients (past + present) include: - Graza, where I built, launched, and executed the go-to-market social media + influencer strategy (paid partnerships, gifting, ambassador) and continued to for 3 years - Frida, where I helped showcase that influencer marketing *can* be a performance channel by launching and rebuilding their systems across product gifting + paid partnerships across IG, TikTok, and Youtube with creator creative outperforming brand creative across paid. - Ripi, where I built the go-to-market strategy on social + influencer and support in the day-to-day across social strategy, partnerships + more. - point of view beauty, where I built the go-to-market social media strategy for brand-owned channels with support from founder, mikayla nogueira (19M on TikTok) and helped execute with support from creative partners + many, many more. When I have time, I also write No Filter, a Substack about what’s working (and what isn’t) in + on social media and influencer marketing by someone who actually is in the day-to-day of it all. For public speaking inquiries or if you're wanting to chit-chat, please email kendall@kendalldickieson.com!

Who is this for?

DTC and CPG brands building social strategy

Founders launching on TikTok and Instagram

Ecommerce stores needing organic social overhaul

How can Kendall help you?

Build your social + influencer go-to-market strategy

Audit your social media and fix what's broken

Launch and execute a TikTok strategy from scratch

Design a creator gifting and paid partnership program

Create a content strategy that converts to retail

Develop your personal brand on social media

Client Testimonials

5.0· 38 reviews

Nik M

I reached out to Kendall to talk through social media strategy and new brand launch strategy. The first half of the session she did a great job of listening while I talked through our brand positioning, vision, and the strategy work I'd done so far while throwing ideas in where there were gaps. In the second half, she cooked, discussing multiple ways of approaching both strategies. She provided heaps of examples to share, including brands in the industry we're entering that are worth paying attention to; she talked through the pros and cons of each strategy, where she has seen them work and fail and why they worked or failed. It was a great session, and I will book more sessions with her again. I highly recommend her if you want to talk social.

Greg W

kenny needs to allow for multiple selections under "what does kendall do well". i would check every box. kendall, in two sessions, has distilled by rambling, semi-coherent thoughts into a granular and actionable organic & paid social strategy. she listens to client needs and formulates $ generating strategies. she's a unicorn that burps rainbows. seriously, if you are an ecomm store/brand owner and are looking to create or fine-tune your social strategy, kendall is a rock-star. actually, don't use kendall. we'll use any of her ongoing calendar availability for ourselves.

Isabell & Johannes

The session with Kendall was on point. Even though we had quite an agenda prepared and just a half hour session, Kendall walked us through each point and gave us super valuable input on how we can improve, grow and try out new things for our organic social media. At the end we had a list full of things we will implement for sure. This was definitely not the last session.

Ahmad H

The insight she shared was incredibly comforting , as a startup founder I received guidance which I struggled to hear from anyone else. I cant wait to have a few more rounds especially after implementing some of her advice - A great listener and I'd highly recommend anyone who needs advice from a bubbly cheerful human being to reach out . Thank you Kendall!

Maybelline S

Kendall immediately related to the pain point I have as a founder and gave some thoughtful ways to tackle it. We even ventured into other marketing challenges I hadn't planned on discussing, which was helpful. What I loved most though was our shared values when it came to health, fitness, and marketing making for a great conversation.

Publications

“Graza's Social Strategy in Marketing Brew”

From morningbrew.com

“INC'S CPG POWER LIST”

From inc.com

Booking policy

What is your cancellation policy?

What is the policy for mentor cancellations or no-shows?

What's your refund policy?

What if my mentor doesn't accept my request?

Is there a grace period for session overflows?

Code of Conduct

No Pitching

Privacy and Confidentiality

Professionalism

From$288/ session