NOT a guru, but did write the book on DTC email marketing ;)

Email Is Not Dead

The first of its kind. This book consolidates a half-decade of proven experience and results in DTC email & SMS Marketing into a few hours of jam-packed, actionable insights. Karly breaks down email marketing from start to finish in an engaging and easily digestible format for founders, marketers and intrapreneurs at any level. Learn more about: - how deliverability actually works - list building tactics - proven DTC email frameworks - advanced flows - campaign ideating - SMS & MMS ... and much more. Whether you are a seasoned expert or new to email marketing, this book is overflowing with juicy retention and revenue boosting strategies that will positively impact your business for years to come. Best of all? It’s been written in a way that makes it simple to take immediate action. Walk away with the confidence, knowledge and tools to audit your existing email & SMS program or build one from scratch.