Joshua Rockoff
CMO at Love Wellness | Marketing Prof. at NYU
About
Operating professional in digital transformation and data analytics with more than 28 years of operational success in implementing omnichannel, traditional multi-channel strategy, marketing programs, global digital marketing, and global e-commerce and omnichannel for consumer brands, startups, consulting, and retail. Internationally experienced and accomplished in start-up, restructuring, transaction and growth scenarios in family-, turnaround- and private equity-owned businesses with proven record of achievement in non-structured and corporate environments. High energy, creative, entrepreneurial, and hands-on motivator who leads from the front to develop loyal and productive team members. Operating professional in digital transformation and data analytics with more than 28 years of operational success in implementing omnichannel, traditional multi-channel strategy, marketing programs, global digital marketing, and global e-commerce and omnichannel for consumer brands, startups, consulting, and retail. Internationally experienced and accomplished in start-up, restructuring, transaction and growth scenarios in family-, turnaround- and private equity-owned businesses with proven record of achievement in non-structured and corporate environments. High energy, creative, entrepreneurial, and hands-on motivator who leads from the front to develop loyal and productive team members and build solutions to business challenges. Readily identifies financial and operational issues and develops and implements effective business plans from new development to turn-around to economically-challenged to rapid expansion. Capable of making difficult decisions to drive bottom line performance and improve operational efficiency. • Digital Transformation • Customer Engagement • Marketing Innovation • Acquisition Marketing • Strategic & Operational Planning • Business Modeling & Analysis • Data Analytics & Business Intelligence • Digital and traditional marketing strategy • P&L, Budgeting & Forecasting • Organizational & HR • E-Commerce & Systems • Restructuring & Reorganization • Growth Strategy & Execution • Contract Negotiation • Strategic & Operational Planning • Business Modeling & Analysis • Data Analytics & Business Intelligence • Digital and traditional marketing strategy • P&L, Budgeting & Forecasting • Organizational & HR • E-Commerce & Systems • Restructuring & Reorganization • Growth Strategy & Execution • Contract Negotiation
Experience
CMO/CIO at Love Wellness
Adjunct Professor at Fashion Institute of Technology (FIT)
Faculty member for both Masters and Undergraduate programs. Classes include "Data Analytics", "Finance & Accounting for the Non-Financial Manager" and "Introduction to Entreprenuership".
Adjunct Professor at New York University (NYU)
Faculty member for Integrated Marketing graduate classes at NYU School of Professional Studies: 1) Finance for Marketing Decisions, 2) Web Analytics: SEO/SEM, PPC, E-mail, and Clickstream Analysis, 3) The C-Suite: Perspective in Leadership, and 4) CRM: Managing the Experience.
Chief Digital Officer at Diane von Furstenberg (DVF)
Spearheaded digital transformation initiatives throughout all business divisions of the company to effect conversion to single omnichannel entity. Rejuvenated company culture via recruiting top talent. Mentored and coached a fully remote multifaceted team of 21. Stewarded P&L, efficiently and prudently allocating company resources. Innovated brand new data ecosystem with traditional and digital marketing channels, leveraging Facebook and Google, while innovating with Direct Mail and micro influencers. Leveraged new direct-to-consumer ecommerce stack with Glew, Gorgias, Klarna, Klaviyo, Nosto, Salsify, SearchSpring, Shopify Plus, Wunderkind, and Yotpo.