DTC & Tech // Growth & Marketing // Advisor & Operator

Join Erin Falter's private mentorship program to get personalized advice that will help scale your business.

credits per session

5.0

(100+ sessions)

Available: Wednesday, Mar 29th at 2:00pm
Fast and consistent responses
Specific Advice

Erin Falter

Fractional CMO for DTC Brands

Available: Wednesday, Mar 29th at 2:00pm
Fast and consistent responses
Specific Advice

What is MentorPass?

We make it easy to discover and book 1:1 video mentoring sessions with the world’s most in-demand startup mentors. Nearly 10,000 mentors have applied to join, and we’ve curated the top 200 for you.

Welcome to the new school of mentorship.

About Erin

DTC & Tech Executive Marketer helping your favorite brands scale with some of the top agencies

Reviews

5.0

Kenny H

Erin is an ideas machine! We had a great brainstorming session and she was able to unlock high ROI marketing activities that I had never considered. She provided tactical knowledge of how we can execute those ideas and even offered some introductions and additional resources. This was one of the most valuable MentorPass sessions I've ever had and I'll definitely be booking another one soon.

Patrick A

Erin gave me some specific insight into the industry overall that reduced my anxiety by 90%. And after the sessions she reviewed my landing page and pointed out several AHA moments that instantly improved the flow and layout. I would highly recommend anyone get a sessions with Erin. Thanks Erin 😀

Kat G

I had both general and client-specific questions, and Erin addressed them all perfectly. I came out of our call with many strategies and tactics that I can use for several of my clients—most notably for retention. Thank you, Erin. You'll see me again soon!

Lee C

Loved this session with Erin. She's an idea person and we spent the entire time discussing a couple specific pain points we are having with marketing and I took away specific items that I hadn't heard before and am optimistic about.

Tom R

Erin provided lots of actionable advice on how to improve my landing pages. She also hinted at different acquisition channels we should explore to diversify our ad spend. Great session and would recommend to any brand owner

Emily R

Erin comes so ready with great ideas, amazing energy and inspiration. Each session I have with Erin, I leave feeling SO motivated with tactical steps and excitement for the next phase in my business.

Temoer T

Erin is great. Does a great job of listening and then offering actionable advice. Would definitely recommend her, time well spent. Will definitely meet with her again for advice.

Scott D

Erin is going to challenge everything about my brand and I'm here for it. Super excited to work with someone who can see the big picture, but understand the small details. 10/10

Ethan N

Erin is so thorough and insightful. She brings a lot of clarity to any problem that I bring to her, and her explanations are not only informative, but actionable.

Highlights

Founder & Fractional CMO at Pink Skies

Serving as a fractional CMO & SMS Marketer for select DTC brands. Clients: Dose, Doe Lashes, AsWeMove, and more.

Links

Director of Marketing

I help DTC brands make smarter, more informed decisions every day! Tydo is an analytics software that automates your data reporting so that you can have data to back up your day to day.

SMS 101

SMS 101 deck made to help brands get up and running on one of the most important retention channels.

UGC Style Ads

Sometimes I get paid to make UGC ads for brands I really love like Caraway, Verb Energy, Canopy, and more. UGC style ads have proven effectiveness by creating a genuine, third party review and reaction to a brand/product. Typically these UGC ads see a higher conversion rate, and lower CAC by about 30%. The key is understanding the most important talking points for a product, individual personality and genuine integration of the product into one's life!

Growth Strategy at Sharma Brands

I worked with Nik Sharma across his portfolio at Sharma Brands, helping some of your favorite DTC brands grow. Clients that I touched included Uniform Teeth, Lokai Elements, Poo Pourri, Supernatural, Hydrant, JUDY, Caraway, Cuyana, Juneshine and more.

HoneyHouse - TikTok House

I lived in the first adult Tik Tok house where we grew our account from 0-1.1M followers and got to partner with some brands who realized early how ripe the platform is for impressions. The purpose of Honey House was to bring ambitious, working couples together to create fun, family friendly content during a time when the world needed it. It's given me a deep understanding of what growth looks like on the platform as well as the importance of brands capitalizing on the viral exposure that is possible here and not on other platforms.

Marketing Director at WOLACO

Building a digital marketing infrastructure from the ground up for a bootstrapped athletic apparel startup. WOLACO stands for Way of Life Athletic Company. We created the first men's compression short with a functional sweat proof pocket for your phone and keys, inspiring you to truly live an active lifestyle.

Senior Media Strategist at VaynerMedia

Bridging the gap between paid media and creative to drive results. Clients: WeWork, General Electric, Comcast, & more.

text message bubble from Nik Sharma about how to increate LTV

Unlock the keys to your accelerator

Shortcut your learning curve
Download decades of operating wisdom in a few hour long phone calls.
Scale revenue and operations
Learn proven strategies and tactics that have been used to scale the brands you look up to.
Avoid mistakes and save time
The smartest people learn from the million dollar failures of others.

How to get started.

Pick a plan.

Pick a plan based on the stage of business that you’re at and your number of team members.

Step 1: ~5mins.

Build your brief.

This pre-call questionnaire is sent to your mentor before each call to help them prepare.

Step 2: ~20mins.

Book your call.

Pick from Erin or 100+ other mentors to book your first mentoring session.

Step 3: ~5mins.

Ready to get started?

Community Guidelines

Mentors should not pitch products of services.
Mentees should not pay to pitch investors.
Both parties must respect confidentiality.
Be present, on-time, and focused.
Check your ego in the waiting room.
Don't be an asshole.

Policies

Refund unused credits w/in 15 days of purchase.
Automatic refund if mentor doesn't respond.
Cancel for free six hours before call.
5-minute grace period on session overflow.
Mentor cancel/no-show refunded.

Company

Connect

team@mentorpass.co

Next available:

Wednesday, Mar 29th at 2:00pm

5.0