About

Elliot Mustoe is a growth strategist who helped scale Brooklinen from low 8-figures to well into 9-figures over 5+ years, growing the team from 20 to 200 employees. At Brooklinen, he managed 7-figure marketing budgets across multiple channels and led their pillow sub-brand launch, securing Walmart distribution and achieving 8-figure revenue. More recently at Miracle Moo, Elliot generated $1M in TikTok shop sales in just 6 weeks while managing creative, packaging, and influencer strategies. Here's how Elliot can help your brand: 1. Develop scalable multi-channel growth strategies 2. Launch and scale new product lines 3. Navigate retail partnerships and distribution 4. Optimize TikTok and social commerce 5. Bridge strategy and operational execution

Experience

Growth Marketing at Miracle Moo

Led all growth, marketing, and product initiatives excluding supply chain and finance. Generated $1M in TikTok shop sales in just 6 weeks through innovative social commerce strategies. Directed creative development, packaging design, and managed high-performing paid influencer campaigns that significantly increased brand visibility and sales.

Growth Marketing at Brooklinen

Scaled company from low 8-figures to 9-figures while growing from 20 to 200+ employees. Managed 7-figure marketing budgets across multiple channels, and led successful pillow sub-brand launch achieving 8-figure revenue with Walmart distribution. Reported directly to CEO with full P&L responsibility including product development, merchandising, and customer service.