Ed Soehnel
Consumer Products Expert
About
STARTUP AND GROWTH COMPANY EXPERT: SOLD 1, BUILT 6 AND CRASHED 2. MY SIZE FOCUS AND INDUSTRY is the early-stage and lower middle-market (0-$50MM) CPG, FMCG, consumer goods, B2C and B2B2C marketplaces MY SPECIALTY is taking product ideas from concept to reality through cost effective methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers, resellers and investors with less risk. WITH WHOM I WORK AND THE ROLES I FILL: ✔ Idea stage and pre-launch startups. TEACHING, ADVISING, CONSULTING and FUNDRAISING, primarily through my startup incubator, an early-stage bootstrap fund and startup studio I built that includes (a) online learning module, (b) market and industry knowledge base, (c) resource datasets, and (d) weekly open-office hours with me. Free for startups and in some cases, I invest seed funding. ✔ Post-launch startups and mature companies. ADVISING, CONSULTING or FULL TIME POSITION, with emphasis using DATA and TECHNOLOGY for ONLINE MARKETING, E-COMMERCE and DIRECT-TO-CONSUMER (DTC) SALES to find the promotional formula that allows the company to scale, and leveraging that into distribution through RETAIL SALES to category buyers. ✔ Venture capital and corporate accelerator investors. SCOUTING, LEAD GENERATION, RELATIONSHIP BUILDING and ENTREPRENEUR-IN-RESIDENCE using my startup incubator platform where I can efficiently research, locate, engage with, incubate, track and grow ideas and early-stage startups SKILL SET: ✔ Deep generalist in understanding how to develop, launch and grow consumer product companies across all major areas, including STRATEGY, TECHNOLOGY, PRODUCT DEVELOPMENT/R&D, FINANCE, PRODUCTION & LOGISTICS, MARKETING, SALES, and OPERATIONS. ✔ Significant expertise in DATA, TECHNOLOGY, DATA SCIENCE, ANALYTICS, ONLINE MARKETING, E-COMMERCE, DIRECT MARKETING and RETAIL SALES. PERSONALITY TYPE. LINEAR and ANALYTICAL thinker who is PROCESS DRIVEN. I thrive in environments that require SPEED, AGILITY, INNOVATION and COST EFFECTIVE use of resources. READ MY CONTENT. I strive to be TRANSPARENT, OPEN, HONEST, AUTHENTIC, HELPFUL and SHARING about what I know. I’ve been writing and publishing online since 2008 about CPG, FMCG and consumer goods. Search my content repository and find CONSUMER PRODUCT GROWTH SECRETS that have worked for me: www.EdSoehnel.com/AllContent