About

I’m a left- and right-brained marketer and brand builder who lives for creativity & storytelling and speaks numbers & finance fluently. I learned subscription (i.e. acquisition, growth, performance) marketing at Time Inc. and brand building, product marketing, customer advocacy, community and loyalty marketing at American Express. Since then, I’ve applied and continue to expand my skill set as a global business leader at tech companies like Twitter (pre IPO), LinkedIn, and Rho (series B). At Twitter, my first role focused on helping to build our agency development team from scratch. I structured our first two global agency partnerships ($100s of millions); and led a small + scrappy cross-functional team to build, launch and market Twitter's award-winning educational product for customers, Flight School. Later, I built Twitter's US Vertical Marketing team and then led Global Business Marketing for 3 years. While I have practical guidance to share from every role, my time at Twitter feels especially relevant for startup leaders given the periods of high revenue + team growth, constant change, and many ups & downs.