Bilal Zaidi
Founder of Creator Lab; Ex-Google
About
Bilal Zaidi is a marketing consultant who has spent the last 15yrs helping Fortune 500 & start-up brands grow through marketing, sales & partnerships. He spent 7.5yrs working at Google in New York, London & Dublin helping companies manage $100+ million in marketing spend & scaling to billions in revenue. Past clients include brands like Puma, Coach, TOMS, All Saints & ASOS. Bilal has experience working across all parts of digital marketing–including upper funnel brand building, display & video, content strategy, paid search, paid social, SEO, affiliate, user experience, measurement & analytics.
Experience
Founder + Podcast Host @ Creator Lab
• Independently run podcast interviewing leading entrepreneurs • Built relationships with high profile guests & closed sponsorship deals pre-launch. • Interview the world’s leading entrepreneurs. Past guests include: Gary Vee, Tim Urban, Kat Cole, Daymond John, Jim McKelvey, Pomp, Andrew Wilkinson and others. • Listeners in 150+ countries • Featured by Spotify, Fast Company + The Hustle.
Founder + Digital Marketing Consultant @ Creator Lab Digital
Digital marketing agency helping companies grow through paid acquisition on Google, Facebook, Instagram, LinkedIn + YouTube. Previously managed $100mil+ a year in digital marketing with leading startups & Fortune 500 brands. Now help companies figure out & execute a digital marketing strategy. Mainly working with VC-backed startups & brands in growth mode looking to scale to more customers.
Director of Brand Partnerships @ charity: water
Lead the brand partnerships + business development team to help with our mission of bringing 1 in 10 people around the world clean water for the first time. Role was a combination of managing the biz dev + partnerships teams, building a strategy for growth, creative marketing partnerships + representing the org externally. We created products & joint campaigns with brands like Saint Laurent, Away, Uniqlo, Pele, Depeche Mode, Amazon, Hublot & J Crew. Reported to the COO + worked alongside the CEO, exec team and heads of each department.
Biz Lead, Attribution Lead, Account Manager & Agency Relations @ Google
Helped brands like Puma, Coach, ASOS, Audible + TOMS manage $500mil marketing investment. Launched pre-revenue Google startup into Europe. Lead initiatives on mobile growth, measurement + attribution.