About

Anna Sian is a seasoned marketing leader with over 15 years of experience driving growth across brand, product, and performance marketing. Most recently, she served as Director of Creator Marketing at Spotify, leading global go-to-market strategy for podcasts and audiobooks. At Spotify, she scaled high-impact programs like Spotify Wrapped for Podcasters, designed to deepen engagement and retention among millions of creators worldwide. Anna's background spans both startups and global platforms, with past roles at Anchor, VSCO, and Staple Design. She has consistently built and grown communities, launched category-defining products, and led integrated marketing campaigns that drive measurable business results. Her experience includes everything from funnel optimization and lifecycle marketing to brand positioning, content strategy, and creator partnerships. She also co-founded Eddie, a creative agency, and now advises startups and mission-driven brands on marketing strategy, team design, and go-to-market execution. How She Can Help: - Build and execute full-funnel marketing strategies across brand, product, and growth - Launch and scale new products and GTM campaigns - Identify and optimize key conversion and retention levers - Develop community-driven marketing and partnerships - Craft compelling brand positioning and narrative in competitive markets