About

Andrew Spalter is the Founder and CEO of East Goes Global, a pioneering company dedicated to bridging the gap between Western talent, brands, and sports with Chinese consumers. With a sharp focus on growth and global expansion, Spalter has led the company to work with some of the world's most well-known IP & brands including the NBA, Authentic Brands Group, PayPal, Penske, Future, Universal Music Group, Warner Pictures, and 200+ others. Andrew is a Forbes 30u30 honoree, 'Cuse50 honoree (Syracuse University's 50 fastest-growing alumni companies), and has been featured in Forbes, Digiday, The Hustle, Billboard, and countless other publications.

Experience

’CUSE50 Award

2024 - Syracuse University's 50 fastest-growing businesses

Forbes 30 Under 30

2023 - Marketing & Advertising

Links from Andrew

New York Times

Companies like East Goes Global serve as social media surrogates for players, expanding their reach, creating business opportunities and pushing for All-Star votes.

Digiday

Meet the company helping creators and brands reach audiences in China.

The Hustle

The company helping celebrities break into China. East Goes Global works with leading Western celebrities (Britney Spears, Shawn Mendes, Jessie J, and Will Smith) to grow their brands in China.

Forbes

East Goes Global transports music artists into China's booming multimedia market.

Billboard

These teams are building a presence in China - By adapting to its unique social media ecosystem.

5.0

Salim R

Andrew is a genius when it comes to cross-border e-commerce. We spoke for an hour about the cross-border market and its evolution, and I gained valuable insights that I can use to enhance my business and offerings. I specifically valued how he did not hold back and shared everything he knew about the sales process and how I should approach it while reaching out to brands. All in all, Andrew is easily the top 5 in cross-border e-commerce in the world and that is a fact