I help DTC/e-commerce businesses combine data + creativity to market themselves smarter not harder.

About Alexa

Hey! I'm Alexa - Director of Marketing at Stay AI, former Head of Brand at Triple Whale. Just a few years ago, I was an ambitious high school English teacher seeking for something to quench my entrepreneurial thirst. I took a chance, pivoted into e-commerce, and within a few short years rose through the ranks to become an e-commerce marketer through and through. I've managed six figure ad campaigns for multiple DTC brands, spent hours studying consumer behavior and digital marketing data, developed creative strategy from the ground up, written LOTS of copy, shot lots of creative + built performance marketing teams for brands... if it's in e-comm and it's related to marketing or leadership, I've probably done it. I'm passionate about helping businesses use their data (or market data) to figure how exactly how to convert their customers through compelling messaging & visuals. I also love chatting about team growth, building brands, and all things advertising. Here's a non-exhaustive list of things I'd love to jam with you on: creative strategy, consumer psychology, branding, digital marketing, data-driven decision making, young entrepreneurship, and female entrepreneurship.