You've proven your brand online. Now you want the shelf. Most founders who try to make that leap get one of two outcomes: they don't get in, or they get in and can't sustain the velocity to stay. I fix both. As Chief Growth Officer at PLTFRM, I am the advisor consumer brands call when they're ready to go national. I have worked with Graza, Bloom, and Oura — guiding them through buyer negotiations, launch architecture, and the post-placement grind that determines whether retail works for your business or bleeds it. What makes my advice different: 1. I model retail economics the way investors do, so your deal is profitable from day one — grounded in my analytical foundation at BlackRock. 2. I know how to weaponize your D2C brand equity as a retail asset, not just a backstory — built on my experience scaling digital businesses at Wunderkind. 3. As the founder of Statera Capital, I’ve sat on both sides of the capital table, so I know when to raise for retail expansion and when to hold. What you'll walk away with: 1. A pitch that gets you past category managers at Target, Walmart, and Costco — not just in the room. 2. A velocity strategy that protects your shelf placement after launch, so the win sticks. 3. Broker, distributor, and promotional structures that scale without silently destroying your margins. 4. Clarity on timing and deploying growth capital so retail expansion doesn't overextend you. Ready to get your brand onto big-box shelves? Book a session with me.
Architecting retail for consumer brands.
Direct access and private investments to founders who build and garner authentic connection to their end consumers.
Advised private equity and venture capital operating partners on digital growth, identity resolution, and marketing strategies to directly boost the profitability and exit valuations of their retail and e-commerce portfolio companies.
Managed high-level financial relationships and institutional growth strategies.