Melvin van Bueren
CEO & Founder at Meroda Cosmetics
About
Melvin van Bueren is a seasoned Dutch entrepreneur recognized for his success in building and scaling direct-to-consumer (DTC) e-commerce brands. As the Founder and CEO of Meroda Cosmetics, he leads a growing team in creating high-quality, accessible makeup products that celebrate natural beauty. With a background spanning multiple ventures — including MVB Sales, MVB Branding, and MVB Creative — Melvin has cultivated deep expertise in brand development, digital marketing, and full-stack e-commerce operations. His approach combines creative storytelling with data-driven execution, resulting in a portfolio of thriving online brands and meaningful customer loyalty. In addition to building his own companies, Melvin invests in and advises DTC and tech startups, helping them optimize strategy, product-market fit, and scalable growth models. His leadership is marked by a sharp understanding of consumer trends and a passion for sustainable brand building in competitive digital landscapes. How Melvin Can Help: 1. Launch and scale DTC e-commerce brands from concept to profitability 2. Develop compelling brand and product strategies for online growth 3. Optimize digital marketing and conversion systems 4. Structure teams and operations for multi-brand portfolio management 5. Provide strategic advice for investors and operators in e-commerce and beauty
Experience
CEO & Founder
Meroda Cosmetics, Apr 2021 – Present
Investor / Advisor
Witlof Skincare, Jun 2024 – Present
CEO & Founder
MVB Sales, Jan 2020 – Jan 2023 MVB Branding, 2020 – Jan 2023 MVB Creative, 2017 – Jan 2023
Links from Melvin
How This 26-Year-Old Made €600,000 in Sales in One Day! | Melvin van Bueren
This video features Melvin van Bueren in an extensive podcast interview where he shares his entrepreneurial journey from his early days as a DJ and event organizer to becoming a successful e-commerce entrepreneur. Melvin talks about his transition from dropshipping to building Meroda Cosmetics, a rapidly growing makeup brand competing with giants like L'Oréal. He discusses challenges faced in marketing, product development, scaling his business internationally, and lessons learned about focus and financial management. The video also explores his mindset, strategies for growth, and future ambitions as an investor and startup builder. This inspiring story highlights how Melvin scaled his business to multi-million euro revenues before turning 30.