Cherene Aubert
SVP of Ecommerce & DIgital, ILIA · VP Growth, Bobbie (prev) · Common Thread Co (Prev.)
About
Award-winning ecommerce leader with over $200MM ad spend managed and over a decade of experience growing 100+ direct-to-consumer businesses, leading high-performing teams, and taking a performance-centered approach to creative marketing. Specialties: Growth Marketing, Digital Advertising, Conversion Rate Optimization, Omnichannel Commerce, Inbound Marketing, Ecommerce, Consulting, SEO, Content Marketing, Email Marketing, Database Management, Project Management, Product Management.
Experience
CEO @ Growth Capital
Award-winning growth leader with nearly two decades scaling premium consumer brands. She has managed over $300 million in media spend at ILIA Beauty, Bobbie, and other category-defining brands. She founded Growth Capital to bring enterprise-level growth marketing to premium brands.
SVP of Ecommerce & Digital @ ILIA
#1 clean beauty brand in the US
VP of Growth, Bobbie
Founding Member, Growth Mastermind Network, Primary Venture Partners
Director of Growth Strategy, Common Thread Collective
SVP of Ecommerce & Digital, ILIA Beauty
Links from Cherene
Operators Podcast with Cherene Aubert
Cherene joins the Operators to discuss her career, generating sustainable growth at two 9-figure brands, importance of customer obsession, and alternatives to discounting.
5.0
Noah V
Cherene's mindful approach to understanding a company's product, brand & purpose at the outset really helped in calibrating the feedback shared. She provided feedback which allowed you to understand key success factors both at company & sector level. Furthermore, she kindly offered to make introductions to people in her community. It's apparent why she has excelled in helping brands grow...she understands what drives them & what drives consumer behavior.
Kenny H
The session was so good we ended up doubling the time! Cherene is incredibly sharp. She also pulled up our website in the middle of the call and gave specific items that we should test changing. She truly understands growth from A to Z (not just paid) and gave holistic recommendations. 12/10 session!
Matthew S
Cherene was wonderful. She listened intently so that she can respond thoroughly and she exceeded all expectations when doing so. She hit every single agenda item that we set out for the call and I walked away with incredible value. Thank you Cherene!
Spencer W
Cherene is clearly a master of all things growth. She gave specific advice on everything from CRO, ad creative messaging, and product strategy. She was generous with her time, fully engaged, and eager to help in any way she could. Highly recommend!
Rivkie L
Cherene was very warm and made me feel super comfortable sharing my work :) Her questions and ideas were very insightful and helpful. As an agency owner, I appreciated her agency-building advice as well as her insights on web, branding and CRO.