About

Larissa is the VP Digital, LVMH for North America, the world leader in luxury goods. In her role, she oversees and coordinates the activities for the digital, data & AI transformation across the portfolio of Maisons operating in the region. Larissa has over 15 years’ experience driving growth and large-scale business transformation. Prior to LVMH, Larissa worked for 5 years in the innovation arm of AB-InBev, the world’s largest beer company and one of the leading global consumer goods companies. At AB-InBev, Larissa was responsible for digital and business model transformation. She worked out of the Mexico, Chile, and New York offices, launching and scaling digital products and new revenue channels. Larissa also worked for the Canadian e-Commerce company, Shopify, where she led a global commercial team through a period of rapid growth and expansion for the company. She spent her early career at Weight Watchers International and American Express in digital product development and digital marketing roles. Larissa’s expertise is on the demand side of commercial business—driving change through new customer experiences, digital innovation, and business model expansion. How she Can Help: 1. Scale digital and omnichannel operations for luxury and consumer brands (direct, indirect, marketplace, and social commerce) 2. Embedding AI and digital into the core customer experience and full value chain 3. Modeling unit economics to drive profitable growth 4. Implement data‑driven performance metrics across retail and digital platforms 5. CRM, sales & marketing, eCommerce, strategic planning, and customer experience innovation