About

Larissa Higgins is Vice President of Digital for North America at LVMH, where she leads omnichannel, e‑commerce, and operational excellence initiatives across the region’s prestige brands. With expertise at the intersection of luxury and technology, Larissa helps complex, heritage brands evolve their digital capabilities while maintaining brand integrity. In interviews on Inside LVMH, she has spoken to the challenges of regional regulation, talent, and operating model alignment in scaling e‑commerce across diverse markets. Larissa is known for combining big‑picture strategy with a disciplined, performance‑oriented approach inspired by her experience as a dancer. How They Can Help: 1. Strategically scale digital and omnichannel operations for luxury brands in North America 2. Navigate regulatory, talent, and operational challenges in global market launches 3. Align e‑commerce growth with brand heritage and customer experience excellence 4. Implement data‑driven performance metrics across retail and digital platforms