Thomas Lalas

Retention & LTV Specialist | Everyday Dose, RYZE, Livingood Daily, & More 8-9+ Figure eComm Brands

Super Mentor

5.0

10+ sessions

About

Thomas Lalas is a retention expert who has worked with category-defining 8- & 9-figure CPG brands, including Everyday Dose, Physician's Choice (#1 US probiotic brand), RYZE Superfoods, Livingood Daily, Obvi, and Heights. With almost two decades of experience as an operator & DTC marketer, Thomas specializes in transforming health & wellness brands with subscription-first models. The author of Retention Economics is currently working as a Fractional Director of Retention for fast-growing ecomm brands, combining his unique background as an ex-academic, ex-NATO military professional, and musician to create data-driven growth strategies. Here's how Thomas can help your brand: 1. Design retention systems that reduce churn 2. Optimize subscription programs to increase LTV 3. Create personalized customer journeys 4. Build data-driven onboarding sequences 5. Develop subscription-first strategy

Experience

Director of Retention at Livingood Daily

Fractional Director of Retention (email/SMS/popups/reviews/content/community/subscription offers) for health/wellness brand of popular YouTube educator Dr. Livingood. Helping successfully transition from a one-time purchase model to a subscription-first model and scale to 9 figures.

Director of Retention at Everyday Dose

Full-stack Director of Retention for the fastest-growing mushroom coffee brand. Leading retention & lifecycle marketing through email, SMS, reviews, pop-ups, community, offers, content, and more, powered by relentless data analysis.

Director of Retention at Motif Digital

Fractional Director of Retention (email/SMS/popups/reviews/content) for 5 high-growth, 8+ figure CPG subscription brands

Full-Stack Marketer at RYZE Superfoods

Full-stack marketing for fast-growing superfoods brand RYZE Superfoods. Specialising in email & SMS marketing, as well as product messaging, data analysis, and strategy.

Links from Thomas

How To Fix Your Subscription Retention Strategy

How to Double Your Customer Repurchase Rate in 2025

Turning One-Time Buyers To Lifelong Customers

Retention Mistakes To Avoid

Growing Your Customer Lifetime Value

Mastering Ecommerce Retention

[Course] Craft Irresistible Offers That Sell—Without Discounts

I've been a guest instructor on this incredible Foundr course, taught by Jordan Menard, alongside Jason Wong, Van Oakes, and Colin McGuire. In this course, we’re teaching you everything you need to know about: - Understanding what offers are; - Choosing the right offers for your brand; - Identifying where in your funnel you should be making offers; - Learning how to build the right creative to make your offers; and - Tracking the impact your offers are having on your bottom line!

5.0

Justin S

Thomas came very prepared, he packed the entire 30 minutes with actionable insights and value. His thought process for creating an LTV experience is something I've never seen before. He focuses on how to create a journey and experience for customers, rather than just email or sms tactics. I highly recommend booking a session with him!

Russell S

WOW! That's all I can say... First words that came out of my mouth after meeting with Thomas. The wisdom and experience passed down to me on the call with Thomas is worth millions (after I execute on it). There's definitely levels to this retention game and Thomas is at the top of it. Already booked my next call!

Tim M

Thomas came super prepared with specific advice to help us address some challenges we have been facing. We left feeling confident in exactly how to move forward to address these and set us up for future growth. We will definitely schedule more sessions in order to keep us accountable to the plan.

Tim M

Thomas always delivers specific, actionable advice that impacts the business in big ways. Really glad to have him on my mentorpass team to help us continue to dial in our retention.

Sebastiano

Thomas provided a clear roadmap and highlighted exactly what to focus on from the start to improve retention. I’ll definitely be booking more sessions soon.