Thomas Lalas
Retention & LTV Specialist | Everyday Dose, RYZE, Dose Daily, & More 8-9+ Figure eComm Brands | Author of Best-Selling Book 'Retention Economics'
Russell Symes
“WOW! That's all I can say... First words that came out of my mouth after meeting with Thomas. The wisdom and experience passed down to me on the call with Thomas is worth millions (after I execute on it). There's definitely levels to this retention game and Thomas is at the top of it. Already booked my next call!”
About
Thomas Lalas is the world's #1 Retention Economist. He has worked with category-defining 8- & 9-figure CPG brands, including Everyday Dose, Physician's Choice (#1 US probiotic brand), Dose Daily (#1 liver supplement), RYZE Superfoods, Livingood Daily, Obvi, and Heights. With almost two decades of experience as an operator & DTC marketer, Thomas specializes in transforming health & wellness brands with subscription-first models. The author of Retention Economics is currently working as a Fractional Director of Retention for fast-growing ecomm brands, combining his unique background as an ex-academic, ex-NATO military professional, and musician to create data-driven growth strategies. Here's how Thomas can help your brand: 1. Design retention systems that reduce churn 2. Optimize subscription programs to increase LTV 3. Create personalized customer journeys 4. Build data-driven onboarding sequences 5. Develop subscription-first strategy
Experience
Director of Retention at Dose Daily
Full-stack Director of Retention for the #1 liver supplement in the US. Helping grow the brand from 9-figures to 10-figures by scaling LTV and supercharging retention and loyalty programmes.
Director of Retention at Livingood Daily
Fractional Director of Retention (email/SMS/popups/reviews/content/community/subscription offers) for health/wellness brand of popular YouTube educator Dr. Livingood. Helping successfully transition from a one-time purchase model to a subscription-first model and scale to 9 figures.
Director of Retention at Everyday Dose
Full-stack Director of Retention for the fastest-growing mushroom coffee brand. Leading retention & lifecycle marketing through email, SMS, reviews, pop-ups, community, offers, content, and more, powered by relentless data analysis.
Director of Retention at Motif Digital
Fractional Director of Retention (email/SMS/popups/reviews/content) for 5 high-growth, 8+ figure CPG subscription brands
Full-Stack Marketer at RYZE Superfoods
Full-stack marketing for fast-growing superfoods brand RYZE Superfoods. Specialising in email & SMS marketing, as well as product messaging, data analysis, and strategy.
Links from Thomas
The Billion Dollar Retention Mistake Killing Ecommerce Brands
How 8 & 9-Figure Brands Actually Drive Retention
How To Fix Your Subscription Retention Strategy
How to Double Your Customer Repurchase Rate in 2025
Turning One-Time Buyers To Lifelong Customers
Retention Mistakes To Avoid
Growing Your Customer Lifetime Value
Mastering Ecommerce Retention
5.0
Santiago R
Thomas is one of the most knowledgeable people I've spoken to in the subscription space. This is our second call. Again he came fully prepared, asked the right questions to understand our new context, and delivered insights that were 100% tailored. He knows a lot about platforms, offer strategy, retention mechanics, and testing frameworks He's very honest. He wasn't afraid to be direct about trade-offs and limitations in decisions we'd already made, and he consistently pushed us toward letting data validate rather than relying on gut or even his own opinions alone. We have to change a lot of things from our roadmap now, but thankfully we spoke with him and are able to change them now before it costs us millions For any DTC brand serious about subscriptions, he's the real deal
Santiago Roa
Thomas is one of the most knowledgeable people I've spoken to in the subscription space. This is our second call. Again he came fully prepared, asked the right questions to understand our new context, and delivered insights that were 100% tailored. He knows a lot about platforms, offer strategy, retention mechanics, and testing frameworks He's very honest. He wasn't afraid to be direct about trade-offs and limitations in decisions we'd already made, and he consistently pushed us toward letting data validate rather than relying on gut or even his own opinions alone. We have to change a lot of things from our roadmap now, but thankfully we spoke with him and are able to change them now before it costs us millions For any DTC brand serious about subscriptions, he's the real deal
Tjaša T
We booked a call with Thomas with the expectation of reviewing our current retention system, as we wanted to increase our retention rate. The call was amazing! He understood our challenges quickly and immediately gave us tailored frameworks. Thomas is a really relaxed guy, and he explained his concepts and ideas professionally, so we're really happy that he shared his knowledge with us. We immediately executed what he advised and have already seen improvements in our conversion rate. We will definitely book another call so we can upgrade our emails, SMS, and WhatsApp flows even faster and more smoothly. So yeah, it was worth every $. Highly recommended, no doubt!
Harel L
Probably the strongest retention specialist I ever met, Thomas gave us very good feedback that probably saved us months and a lot of wasted budget, i got so much value from this call and probably my top3 calls ever on mentorpass we came with a plan about subscription but thomas bluntly showed us were is our gaps and wasn't afraid for giving an honest feedback, with that being said, he proposed us a new solution we haven't think of, We will definitely schedule more sessions in order to keep us accountable to the plan and it's a no brainer for anyone who even think about subscription
Harel L
One of the best calls i had in mentorPass , Thomas helped us understand which direction to go when it comes to subscription and probably saved us months, he was brutally honest and on this 1 hour call we managed to re-direct the subscriprition program that we had, he also explained us about retention mechanics, and testing systems, i do believe that it saved us months and hundreds of thosands so we're grateful to have him on MentorPass
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