About

Thomas Lalas is a retention expert who has worked with category-defining 8- & 9-figure CPG brands, including Everyday Dose, Physician's Choice (#1 US probiotic brand), RYZE Superfoods, Livingood Daily, Obvi, and Heights. With almost two decades of experience as an operator & DTC marketer, Thomas specializes in transforming health & wellness brands with subscription-first models. The author of Retention Economics is currently working as a Fractional Director of Retention for fast-growing ecomm brands, combining his unique background as an ex-academic, ex-NATO military professional, and musician to create data-driven growth strategies. Here's how Thomas can help your brand: 1. Design retention systems that reduce churn 2. Optimize subscription programs to increase LTV 3. Create personalized customer journeys 4. Build data-driven onboarding sequences 5. Develop subscription-first strategy